Mantra vs. Mission Statement
Guy Kawaski was the original Macintosh evangelist. I know this because for many years I subscribed to his Mac EvangeList listserv. (Which was, I think, the first one I ever subscribed to in, um … 1993?) In this video from a Stanford University presentation, he talks about wasting time and money on creating a 50-word mission statement. Instead, create a...