Total Geek Out: Web Stats

Steve Yelvington takes a quick look at the latest advancement from Google, Instant Pages, and why it may wreak havoc on your web metrics and your sever load.

I am not an expert on this, nor do I really have any desire to become one, but it still seems to me that selling ads based on page views is purely moronic now. What you want is latent impressions, caught by the saccadic movements of the eye, which only come from spending time on a page. Hence, advertisers should be more interested in how long someone is on a page than how many page views get served.

But what do I know …