Video In Demand at the Wall Street Journal

Over at the Nieman Lab web site, Adrienne LaFrance has the story about how the Wall Street Journal needs to produce more videos to satisfy advertiser demands.


Think about that – the Wall Street Journal, which 20 years ago didn’t even run photographs, has more demand for video advertising space than it can handle and is launching new products to fulfill that demand.


It has me thinking back to a few years ago when a technology leader for a chain of newspapers told me they were backing off of video training because they were seeing no return on the investment and saw no future in online video … for the record, that company has been into bankruptcy court since then and many observers are predicting a second trip in the next few months.


Mark E. Johnson

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