I really want a much deeper conversation on this, though. Perhaps some case studies on how images were chosen when things went wrong or went really right. This section is where I want more from:
Algorithms Have Replaced Editing
Twenty years ago customers would call a picture agency for research, describe what they were looking for and the agency’s researchers would go through the files and pick a selection of images that they thought would fit the customer’s needs. The researchers got to know the best images in their collections and developed a sense of what their customers wanted. New images weren’t sent out just because they were new.
Now, all that personal visual judgment is gone. At the rights-managed and traditional royalty-free agencies the personal judgment of image quality and appropriateness of the subject matter has been replaced by computer algorithms that are heavily dependent on words.