Over at PhotoFocus, Scott Bourne writes about how to relax your portrait subjects. He’s got five tips that will help you get a better expression out of them.
I’ll add one more: Whenever I get a reluctant subject who says they’ve never had a picture of themselves they like, I simply respond, “Well, then you haven’t found your right photographer yet.” Had to argue with that. I will also use the bad joke line of, “Relax, I rarely make an intentionally bad photo of anyone …”
Think I’ll keep my day job.