Great Ads for Cameras

In my head, I remember a Nikon School ad, many years ago, that showed the famous photo of the Loch Ness Monster. The text below it said something like, “Some people see a mysterious sea monster, we see an incorrect exposure and poor lens selection.”

It was brilliant.

Student Catherine Yi sent along the ad below which ran in some photo magazines a few years back. Personally, if I’m shooting a sunset at f/8 and 1/250, I’m lowering the shutter speed a stop and dropping the ISO for better color saturation and less noise … unless it’s windy out …

110412 canon ad

Mark E. Johnson

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