Slideshow Salvation

Chadwick Matlin at the Columbia Journalism Review tackles whether slideshows are the scourge or salvation of online journalism. It’s an interesting article, one whose premise I generally agree with–that, regardless of how journalistically empty a slideshow may be, it is generating page views than can be sold to advertisers. And, according to Matlin, the advertisers–at the moment–don’t really care, they just want the impressions.

Also love his taxonomy of slideshow types, which includes The Countdown, The Aggregator, The Essay and, my favorite phrase, The Listicle. Go read for an explanation.

Mark E. Johnson

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