Free is Bad, It Just Is. Mostly.

Over on the Black Star Rising blog, John Harrington takes a look at 12 ideas about why shooting for free is a good idea and concludes – not surprisingly – that they are all myths.

If I worked pretty hard at it, I might come up with a few situations where I wouldn’t charge a client (pro bono work for a charity I supported or a licensing package that let me handle resales of high-value content). But, really, there’s little in Harrington’s article I’ll contest. Pin this one to the cork board over your phone.