We Need to Increase Online Profits! Cut the Video!

Seems insane, but it’s what’s happening – as newsrooms trim to save dollars, they let a lot of strong multimedia journalists go. Or, worse, they make weak multimedia folks to mainstream stories. It takes skill, it takes talent and it takes time to tell a story well in video – and if you’ve never done it, you just don’t know what it takes. (Of course, you could insert any skill set into that statement and it would probably hold true.)

Ken Sands over at Poynter points out that it’s hard to get advertisers to buy placements around bad video – which sort of defeats the business reason for doing video, doesn’t it?