Hipsters, Film and Flawed Analysis

CNet has a story up about teenagers and hipsters making a move back to film cameras. Which is fine, a probably trend that makes for an entertaining story.

However, and here’s the journalism lesson, there’s one sentence in there that completely erodes the credibility of the story:

The Photo Marketing Association’s most recent report (PDF) on U.S. camera sales from September 2010 says digital camera sales dropped 2 percent between the summer of 2009 and 2010, perhaps because the market was becoming saturated.

Well, how much have digital camera sales fallen over the previous year? And the year before that? Has the recession we’ve been in since 2008 been factored in?

Did an editor proof this story? Seems like the inconsistencies should have been caught.