To Be a Pro, You Must Appear to Be a Pro

So much of this seems like common sense, but it’s not – so here’s a reminder that if you want to be taken seriously, you must be serious about every aspect of your business.

We get this gift to be invited into people’s lives, their homes – the last thing we want to do is give them any reason to doubt that invitation. If our goal is to be unobtrusive, we must be unobtrusive.

(Thanks to Prof. Wasim Ahmad for the link.)

Mark E. Johnson

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