Getty Goes Free

Sort of.

Getty images is pulling the watermark off of images and allowing users to embed the images free of charge.

How does this work?

The new money comes because, once the images are embedded, Getty has much more control over the images. The new embeds are built on the same iframe code that lets you embed a tweet or a YouTube video, which means the company can use embeds to plant ads or collect user information. “We’ve certainly thought about it, whether it’s data or it’s advertising,” (Craig) Peters says, even if those features aren’t part of the initial rollout.

Still not sure how the photographers make enough off of this …

Mark E. Johnson

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