Second in a series by Deb Pang Davis on the National Press Photographers Association’s site on branding and marketing yourself is now online.

Love that she’s starting with the core:

While strong design helps to convey credibility, trust and professionalism, spending a boat-load of money on a logo, a swanky portfolio case or a custom book won’t get you clients unless you ground your design with a clear understanding of yourself, your brand.

Mark E. Johnson

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