It’s Not the Tool …

Zach Arias has a segment of the web where he answers reader questions, and this one about upgrading lights rang pretty true.

REMEMBER THIS!!! I’M GRABBING YOU BY THE SHOULDERS AND SHAKING YOU!!!! REMEMBER THIS….

You do not walk into a meeting with a potential client with your bag of gear. You walk in with your portfolio. Your portfolio and who you are gets you work. NOT your gear.

If you look at the basic capabilities of entry-level DSLR cameras now and compare them to the gear used by some of the luminaries in the field, they are way better.

Well, they’re way better at producing lousy photos faster, at least.

Mark E. Johnson

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