Objectifying Your Web Site

It’s likely that if you’re reading this, you have a web site. Whether it’s your personal site or your business’s store front, ask yourself this: How’s it working?

D. Bnonn Tennant has a post up over at Freelance Switch titled 10 Simple Website Changes to Increase Your Freelance Sales that you should take a look at. Many of these things you’re probably already doing or are aware of, but use it as a checklist – can you mark them all off?

Pay close attention to the first two, on knowing your site and each individual page’s objective. This comes down to a basic element in journalistic success: Know your audience.

And item seven should probably be at position three if we were to rank these. I hate sites with changing navigation schemes. Life is hard, surfing the web shouldn’t be.

Mark E. Johnson

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