Why We’re In Demand

Writing at Communications Conversations, Arik Hanson explains why the skill sets we’ve spent the last decade working on are now in high demand – in the public relations field.

I know it’s a cliché and all, that journalists leave journalism for PR because they want the better hours and higher pay. But I also know that at least half of my peers that left … came right back. Proving, perhaps, that journalism isn’t a career – it’s a calling. You either have to do it or you don’t, a binary state.

Jokes about going into journalism for the free food aside, no one is here because they have nothing better to do, are they?

(Thanks to Victor Hernandez at CNN for the lede to the link.)