Discounting Discounts

Scott Bourne has an excellent post about why giving discounts is a bad idea over at GoingPro2010. (Wait … uh … will this disappear once we get to 2011?)

It’s a timeless argument–that your work/product/service is only worth the minimum you will produce it for. Once you do a cheap shoot, all you can ever do for that client is a cheap shoot.

Mark E. Johnson

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