Be THE Problem Solver

One of the things I hope all my students take away from our time together is an ability to solve problems, to figure things out. It’s a much more valuable skill than calculating flash exposures, really. In the end, most of journalism comes down to solving problems – looking at information, processing that information and presenting it to an audience in a form they can understand.

Over on the Your Photo Promo site there’s a post titled, “Be A Problem Solver and Sell More Photography.” Well worth spending some time with. I love the idea of being able to share resources with clients.

I get kidded when I say, “I got a guy …” – but having that guy, and being able to share him (or her, depending on who it is), is a wonderful thing. You don’t just want to be just the visual resource, be the resource for everything – not the source, the resource. For instance, just this semester (and off the top of my failing memory) students and colleagues came to me with questions about the following:

  • What camera should I buy?
  • I need a computer …
  • What software?
  • Where’s the best place to buy cameras?
  • I need a chimney inspection
  • I need a new roof
  • I need a car
  • My car’s making this noise …
  • Is grad school the right thing for me?
  • Law school?
  • I think I’m being stalked
  • I’ve been sexually harassed

Being asked these questions means you’ve established a relationship built on trust. Being THE resource people go to is a huge thing – and a great marketing tool.


2 Comments so far. Leave a comment below.
  1. Robin,

    What about “I need a place to fix a lens that I dropped in a lake. But don’t worry, it hit a rock first.”

  2. Mark E. Johnson,

    I was only talking about this semester, Robin. To go back to that comment, I’d need a bigger web site …

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