Apple does washingtonpost.com ad

Okay, not really a full ad, but it’s a promotional piece that shows washingtonpost.com staffers using a lot of Apple gear. There are some ethical questions here … should a news organization be doing hardware ads? Or any sort of PR?

Comments

2 Comments so far. Leave a comment below.
  1. Ennui,

    The WashingtonPost.com managing editor says it was they way Apple “edited” the piece that made it appear as though more touting of Apple programs was going on than really was. See link here for more:
    http://www.mediabistro.com/fishbowlDC/online_media/brady_not_a_fan_of_apple_video_54287.asp

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