Far Afield, But Parallel
My friend Arlo Abrahamson, a public affairs guy in the Navy, sent me a link to an OpEd in The Washington Post by the Navy’s chief information officer, Rear Adm. John F. Kirby, in which he talks about the need for service members to do a better job of explaining what they do to their fellow citizens.
As I read it, I kept substituting journalists … try it, amazing how our military and our industry are struggling with the same basic problem: helping people understand what we do and why it is important.