Why money is good

Okay, so that’s kind of a vague headline, but John Harrington – one of the best proponents of sensible business practices for photographers – has a very good post about why it’s important to charge reasonable rates (not cheap rates) to clients. Too many times we low-ball clients in hopes of getting a job and end up hurting ourselves, both short-term and long-term.

Bill what it costs plus a profit.