Clever Designs

It's for a food writer ... get it?

Second post linking to the other side of the pond today … I may need fish and chips for lunch …

Design Shack has a collection of 50 clever logo designs. I am in awe of people who come up with such things as I have tried and not had a tremendous amount of success with them over the years. Every time I end up behind a FedEx logo I feel a little twinge of jealousy – that arrow between the E and the X? Genius, pure genius. It says everything about the company in just five letters.